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LifeLock Inc. (formerly NYSE:LOCK) is an American identity theft protection company based in Tempe, Arizona. LifeLock was founded by Robert Maynard Jr. and Todd Davis in 2005. LifeLock’s identity theft protection system detects fraudulent applications for credit and illegal use of personal information. It also monitors the use of personal information and credit score changes.As of 9 February 2017, it is a subsidiary of Symantec.

In 2015, it was ordered to pay $100 million to settle Federal Trade Commission contempt charges for failing to protect consumer information and deceptive advertising, the largest monetary award obtained by the Commission for an enforcement action. In 2017 it filed a Form 15 with the Securities and Exchange Commission to voluntarily deregister its common stock


LifeLock markets its services through industry partnerships with private enterprises, the entertainment industry, and financial institutions, also relying on radio show advertisements and celebrity spokespersons like Howard Stern.

From 2008 to 2010, LifeLock partnered with NASCAR, creating the Chicagoland Speedway LifeLock.com 400 Sprint Cup Series.

From June 2009 to 2013, LifeLock partnered with the Women's National Basketball Association's Phoenix Mercury, launching the first branded jersey in the Women's National Basketball Association.

LifeLock maintains discount partnerships with American Airlines and Northrop Grumman.


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